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to improve the motivation level of employees. March 3, 2023 Review the Latest British Airways People & Culture Business Partner Jobs Opportunity. Topics covered in this session are: Why is knowing your stakeholders important? British Airways must keep its shareholders informed about various decision-making activities of the organization by organizing regular meetings and by conducting regular discussions on various key issues. There are many companies in the United Kingdom on which Universities assign assignments and sometimes the analysis part can be catchy but No worries Assignmenthelp4me is at your service. Speaking Polymath's content originality, depth of research and connectivity with readers set it apart from other content publishing platforms that lack perspective. >> "British Airways CSR (Corporate Social Responsibility) Analysis." The success of an organisation in market is determined by the execution and . In conclusion, it can be said that all the stakeholders of British Airways are important in their own ways and they all perform or in someway impact directly or indirectly on the financial performance of the company, but at the same time their financial performances and impacts vary in sizes, they are all connected to one another and the overall performance depend on all of them working together in order for British airways to do well financially. Retrieved 27 December 2019, from https://smallbusiness.chron.com/stakeholders-influence-business-activities-18754.html, Parsa Lohani, M. (2019). plagiarism-free paper. British . What is an economic system: An organised manner in which a state or a nation allots its resources and allocates goods and services in the national community. Communications consultant. British Airways Marketing Research. The institutions must share responsibility towards the society where they operate. >> . British Airways is one of the leading premium airline groups operating mostly from the United Kingdom. << Designed to help the industry achieve its targets of net zero carbon emissions by 2050, four aviation decarbonisation projects supported by British Airways have been shortlisted for Government funding. 1 Discover the ways we're placing sustainability at the heart of our long-term growth plan. % Case Study - Stakeholder theory and its - Managing the performance of a DHL cleaning team of ten members in a live time-critical environment to rectify any arising cabin appearance issues . Figure 4 indicates customers are 'keep satisfied' stakeholders since they are the target audience and expect a 'quality service' thus BA strives to meet their needs. Thus, it has been identified that suppliers and competitors are the major stakeholders of British Airways. The fourth most important financial performing stakeholders are the employees of British Airways which include the pilots, flight attendants, aircraft engineers, customer service, managers, aircraft cleaners, and their CEO, the total number of employees that worked for British Airways in the year 2016 was 42, 322 people which were from different countries around the world, these employees were the ones dealing and serving the millions of British Airways customers without them it is almost impossible for British Airways to meet their customers demand, pure example could be when in September 2019 British Airways pilots had a two days of strike which resulted the company to lost almost 121 million just within two days of strike by not even all their employees but just their pilots only and that shows how financially important employees are to British Airways. For instance: A new landscaped field extension to the parkland, which opened to, the public in 2011 continues to develop well. British Airways needs to understand its stakeholders - customers, opinion leaders and employees - to better inform business decisions. The story of British airways began in 1924 when four small air companies merged to form imperial airways limited. FOCUSED ON OUTSTANDING CUSTOMER SERVICE. It was formally established in 1974 by merging different associations, including the British Overseas Airways Corporation and British European Airways. We recognise that it has an environmental cost, which is why were taking urgent action to tackle the effects it has on our planet. Phillips, ED 2006, Corporate Social Responsibility in Aviation, Journal of Air Transportation , vol 11, no. The recommendation of this study is that British Airways would do better if it tried to take more ethical and moral initiatives. british airways objectives 2022. You can read the details below. On the other hand, the accounting aspect of CSR is considered as a strategy that enhances efficiency and productivity. About International Consolidated Airlines Group, S.A. (IAG) is a multi-national holding company with majority stakes in a number of large airlines including British Airways (100%), Iberia (100%) and British Midland International (BMI). . (2019). The company is committed to the development of the society, it has participated in various disability programs and cooperated with NGOs to provide benefit to the disadvantaged groups of the society. The ethical concern relating to CSR is based on the ethics of conduct of the activities of the company. They have selected fuel providers who are committed to development of an alternative, greener form of jet fuel. Customers can now check travel restrictions and entry requirements of any destination British Airways flies to with an online tool on ba.com that brings together the latest information for over 100 countries. All the functioning and operational activities of the organization are based on the needs and demands of its customers. Each stakeholder holds a different level of power to influence the operation and decision making of the organization. The third most highest financial performing stakeholders of British Airways are the customers, those customers are both from locally and internationally, 58% of them were male in the financial year 2016 and the rest 42% were female according to British Airways, the average annual personal income of their customers is little over 56,000 and their average age is 48, the total annual passengers of British Airways in the year 2016 was 45.9 million in which 6.1 million of those were domestic and the rest 39.8 million customers were international passengers from four different continents except Australia which according to British Airways annual financial report generated more than 1.7 billion in the year 2016 and that shows how financially important customers are to British Airways business. Serving our community and planet is at the heart of everything we do, and we look forward to sharing our exciting sustainability initiatives with you. 2021-03-04T12:19:46 Tap here to review the details. British Airways CSR (Corporate Social Responsibility) Analysis. Available seat km Clipping is a handy way to collect important slides you want to go back to later. British Airways provide regular training to its staff members to increase the performance efficiency of its staff members. 1954, The practice of management, Harper Business, New York. %PDF-1.6 503-530. The Story Of British Airways - How Has The Airline Got So Big? Adobe Acrobat 11.0.9 We have built a unique structure that drives growth and innovation to maximise sustainable value creation. We've updated our privacy policy. The main objective of British Airways is to focus on aviation business, help people to move from one location to that of another and they will also help their customers in also moving the cargo. The company should take initiatives to reduce various security risks associated with various destinations. The main idea of Druckers theory is that companies are institutions, and institutions do not exist in isolation. (2022, November 5). The external drivers are environmental compliance, climate and ETS strategy and fuel efficiency groups. 8,747,000, 6.4% November 5, 2022. https://business-essay.com/british-airways-companys-corporate-social-responsibility/. "British Airways CSR (Corporate Social Responsibility) Analysis." /Type /Metadata Satisfied customers influence the success and growth of the business firm. Bulgaris Bulgarian reg.number: 206095338 Supporting stakeholders across Growth, CRM and Product, I provide insight into the behaviour of members, forecasts of growth and churn and recommendations to increase acquisition and member retention. Found a great essay sample but want a unique one? Corporate governance allows British Airways to establish a structure that distributes the rights of the people. The internal drivers of CSR are flying start and CR senior sponsors group. /Type /ObjStm The economic drivers that establish the performance of the organisation are internal drivers. The company also has to concentrate on its operating efficiency, which is declining due to the congestion in airways, increase in fuel price, and increasing competition leading to reduction of customers. Activate your 30 day free trialto unlock unlimited reading. Shareholders are important stakeholders of any organization and play a key role in various decision-making activities of the organization. Their operational profit dipped by 47.1 percent (British Airways 2012). 2021-03-04T18:35:09 Retrieved 27 December 2019, kokemuller, N. (2019). The closest theory that could be applied to the British Airways stakeholder financial performance could be Dr Edward Freemans stakeholder theory which suggests that all the above stakeholders needed to be satisfied otherwise it could affect the short and long term financial performance of the company and that could be avoided by dividing the stakeholders into four different categories, for instance, shareholders and suppliers which has higher power and higher interest needed to be the top priority as they are first the main source of where the business starts as an example, British Airways started their business by first getting investments from shareholders, then the second step was to order aircrafts from suppliers such as Boeing and Airbus so they are the key and the other stakeholders follow. So you do not need to waste the time on rewritings. CSR has two dimensions in which it is analyzed economic and moral philosophy. Web. Tap here to review the details. the employees. Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. Our vision is to be the worlds leading airline group on sustainability. A financial management expert with a relative degree from the University of Melbourne, he is an expert in conceptualising and drafting assignments of management students. Web. Apply to Stakeholder British Airways jobs now hiring on Indeed.com, the worlds largest job site. /N 96 Customers: British Airways fulfil their responsibilities by providing best quality services to their customers in accordance with the price they charge. Further disclosure of the CSR efforts of the company is also an important aspect to demonstrate transparency. to British Airways and stakeholders Significant investment in technology will be required. This is a concern as the company has posted a loss in 2012. Various stakeholders of British airways include customers, government authorities, employees, shareholders, etc. 26,706m, +3.5pts 1. << uuid:53eebfc3-73d6-48c1-9488-9760b3098d33 22,410m, 2.0% Further, the procurement activity that the company engages in has to be done in a responsible fashion. Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. www.HelpWriting.net This service will write as best as they can. But we recognise that flying comes at a cost to the environment and we need to take urgent action to tackle the impact it has on our planet. A failure to include CSR into business practices adversely affects a companys performance and stakeholder relationship (Mitchell, Agle & Wood 1997). Web. This essay will demonstrate the application of communication and stakeholder theory, British Airways will be the brand that this essay will focus on from its background, history, and facts, it will also define its stakeholders and explain deeply on how to prioritise them in terms of their financial performance in the organisation, this essay will also analyse the reasons why it is been prioritised and its justification as well, on top of that this essay will use R. Edward Freemans stakeholder theory and also professor Milton Freemans shareholder theory to support its argument and standpoint and these two theories would relate to the practical situations of the organisation. Find out how we're empowering our airlines and other brands to reach ever-greater heights. 3, pp. send you account related emails. British Airways offer an effective return on investment to its shareholders to keep them satisfied with the organizational activities. The CSR strategy of British Airways is evaluated using Carolls pyramid of CSR (Carroll 1991). We want to hear from you. Following tabular representation shows the power and interest of each stakeholder of British Airways: British Airways has been the flag carrier airline company in the United Kingdom and articles perfectly articulate the stakeholder analysis of Britsh Airways ofthe United Kingdom. We have built a unique structure that drives growth and innovation to maximise sustainable value creation. The company has also developed a CSR website. It. BusinessEssay. CSR is defined as the evaluation of the impact of a companys actions on society and the environment. Figure 3: Comparison of economic performance of British Airways and other international Airlines. Other monetary awards are given to the staff, which are believed to have a direct connection to the key performance indicators of the company and its environmental and social responsibilities. British Airways recently pulled out of 18 international gateways, in a signal that the airline will be smaller in the long term. Micheal Brown, P.(2019), British Airways aim, objectives & stakeholders Analysis, Retrieved [insert date] from AH4ME: https://assignmenthelp4me.com/article-british-airways-stakeholders-449.html, Add a link to this page on your website: , The mission statement followed by British Airways is One Destination seeks to ensure our customers fly confidently that, together, we are acting responsibly to take care of the world we live in. British Gas said the company was changing the way it worked "to give our customers the service they want and protect the future of our company and 20,000 UK jobs". They have actively participated in the formation of the EU Emissions Trading Systems. On 22 February 2021, British Airways entered into a five year term-loan of 2 billion underwritten by a syndicate of banks, partially guaranteed by UK Export Finance. Home / Essay Samples / Business / British Airways / Influence and Financial Importance of British Airways Stakeholders. You can read the details below. Web. Stakeholder management refers to the strategic objective of British Airways to mitigate the internal and external environment of the company. We've encountered a problem, please try again. Stakeholder Analysis: British Airways This is followed by an analysis of two different stakeholder groups and a critique of their ethical concerns to British Airways.. Mitchell et al (1997) identified that the definitive factor in dealing with stakeholders is the concept of salience..